We chat with Swedish queen of electro pop Frida Sundemo, who gives us the skinny on her new EP Sounds in my head and what it took to create it.
Thanks to Frida and Mark
Photos : Linnea Sundemo / Joel Humlén
Interview : Patricia Tavares De Oliveira
How have you been filling your time during lockdown?
I’ve been cooking a lot of food! And organising things at home, which I love. I’ve also taken the opportunity to build some things, since I love to carpenter. I’ve been at the hospital every day though, since I’m in med school, so I haven’t been in total lockdown like many people have in the rest of the world.
The current situation is a bit surreal, how do you cope with it and how does it inform your work as an artist?
Yeah, it’s definitely surreal. My strategy is not to think too far ahead in time, but it’s easier said than done of course. The good thing with being an artist during these times is that you can still be creative and write music. It might even lead to some kind of creative explosion around the world, who knows?
Tell us about your upcoming EP, Sounds in my Head
It’s about contrasting feelings. Like love and guilt. Fear and courage. And how opposites amplify each other. I’ve been working with it for about a year and I’m very proud about and happy to share it with the world in a few days!
What’s your creative process like? Where do you draw your inspiration?
I draw a lot of inspiration from relationships of my own and people I meet. But also scenes in movies or TV series. In the end I have to find my own personal connection to the story that I think about when performing the song. But I try to write pretty wide in that sense that a lot of people hopefully can find their own interpretation in each song. I work closely with songwriter and producer Joel Humlén which is amazing in so many ways. We both co-write and co-produce. For this EP we’ve been working separately most of the time, and like continuing where the other one stopped. It’s been an interesting process.
Your sound has been described in so many ways, from stellar and powerful to melancholy and fragile? How do you navigate that duality?
I guess it’s that duality that I love, like I said with the contrast earlier. It’s where I find things the most interesting.
The Swedish music scene is known worldwide for being a well of talents. How does it feel to be part of such a vibrant community?
I feel very privileged to have been growing up in Sweden, since you automatically get a lot of role models in the industry and feel like it’s not impossible to work with music. There are so many talented songwriters and producers in Sweden and they inspire me a lot!
You come from a very musical family, who did you grow up listening to?
It’s been a great mix of stuff. Radiohead, Take 6, Backstreet Boys, The Strokes, Oasis, Depeche Mode, Weezer, Hans Zimmer, Coldplay, Keane and many more. Apparently only men which is a little disturbing.
Your music has been featured on TV and in films, how did that come about?
Well, I’ve been working with some people pitching music into film and TV and I guess it’s both luck but also hopefully that my music goes well with motion pictures. That’s always been a goal for me, being able to write music for the screen.
Is there a song or album you’ve been listening to on repeat?
Haha, that’s definitely my way of listening to music. These last weeks it’s been ”Mi Mancherai” by Andrea Bocelli. Honestly, I can’t stop listen to it. It fills me with so many good feelings. Also, ever since I watched ”A Rainy Day in New York” a few months ago I’ve been listening to ”Everything Happens To Me” by Chet Baker.