The Sound of Arrows are a Swedish indie pop band. Originally formed 2006 in Gävle by Oskar Gullstrand and Stefan Storm the band moved to Stockholm.
Stefan Storm had earlier been making house music while the other half of the duo, Oskar Gullstrand, used to play in an orchestra but is now working as a graphic designer and an animator.
The video to « Nova », the second single, was premiered on influential music blog Popjustice on 21st February 2011.
Their first full album « Voyage » will debut on November 7, 2011.
Thanks to Stefan / The Sound Of Arrows
I’m very well thank you. Just came home from the studio, where I finished a new remix. Now I’m sitting up in my rooftop flat overlooking Stockholm and having a cup of peppermint tea.
How did Sound Of Arrows get started?
By chance really. We both wanted to work in film and started collaborating in that field first. But then, late one night (I can still remember it clearly) we decided we would try to make a song. No big ambitions or anything. We saw it as a hobby. Something to do on the side. Now the tables have turned and film is something we do on the side.
What genre do you classify your music as and why?
First and foremost it’s pop music. Our publicist Keong coined the phrase Widescreen pop to describe our music and I think it’s absolutely genius. It’s EXACTLY what we do. Big pop melodies wrapped in big, epic washes of old synthesizers. I’m a big fan of contemporary pop as well as Vangelis and early OMD and I think it shows.
What inspires you to write a song? Do you have to be in a certain mood to write a certain kind of song?
Not really. Thing is, as much as one tries to enforce oneself to write songs, it’s just a matter of waiting and being ready when it comes. Someone once described creativity like a spirit that visits you when you least expect it. Therefor it’s important to have the tools nearby for when it appears.
Are you writing songs as you go along or are there any songs that have been written prior?
I always write new songs, there’s no way of stopping it. But on the album there’ll be two old ones that will tag along for the ride.
Are you nervous about releasing the debut album? how long did it take you to create the debut album?
Yes, I am a bit nervous. But I’ve stopped fretting so much about the actual album realizing that we’ve done our part. We’ve done the best we could and worked really hard for it and I think it shows. I think you’ll be able to tell the amount of love that’s gone into every single song. This was not a fast album to make, it’s taken more or less 2,5 years to make and I think we’ve done well. Obviously I just want to get started on the next album now as a creative soul is often a restless one.
How do you create what you did in the studio and bring it onto the live stage successfully?
With lot’s of analoge synth action from Oskar and our two keyboardists and finish it off with some serious video projections.
The Sound Of Arrows makes really creative videos, does the band have a direct hand in those?
Yes, we do. It’s all DIY. Sometimes we rope in friends to help us but more or less it’s all our vision. Our set up is that I write the songs, Oskar does the videos and we produce the music together.
What do you like better, remixing or being remixed and why?
Remixin by far, since I love being in the studio and remixing is a fun way of producing. You can play around a bit more.
If you weren’t in the Sound of Arrows what would you be doing?
Honestly, I don’t know. I think I might have tried to become a doctor. Seems like a nice job, to meet and be of assistance to a lot of people.
Where do you see the band in 5 years?
Having a studio somewhere overlooking a lake and forests. A studio filled with all kinds of synths imagineable. We’d be there making our second soundtrack to an epic, beautiful film.
Any closing words for TEEZ’FM listeners?
Feel free to give us a shout if you’re ever in Stockholm or London!